Personal branding is all about how you promote yourself to the world. Effective personal branding is done through your social media profiles. It helps with the first impression you make to people you interact with daily. You get to showcase your unique combination of skills, personality, and experience. Everyone has the choice of what they would like to show the world.
Why is Personal Branding Important
You don’t get a second chance to make a first impression, and your brand should speak volumes and represent you in the best light. Personal branding differentiates you from your competition and helps you build trust with prospective employers and clients. Be careful about what you want other people to associate with you.
With the age of technology, your brand makes a long-lasting impression. The internet is a vast connection to the world, and your profile will affect people you may never meet. Personal branding is a marketing strategy that may need you to invest in to grow your agenda, business, or product. Hiring a professional team to help with your brand is a good idea.
How to Create Your Brand
Personal branding doesn’t happen in a single day. It is essential to communicate your vision, mission, and purpose authentically. Great personal brands are built through hard work, consistency, and long-term focus.
Who is Martin Stellnberger
Martin Stellnberger is a blockchain solution architect based in Auckland, New Zealand. He is passionate about helping driven technology entrepreneurs find innovative solutions to their business problems. Also, to help clients explore how Blockchain technology can transform their business and add value to their stocks.
Mr. Martin was not a Blockchain solution architect from the start. He had to change careers, and it is never an easy process to reinvent yourself. To do that, he needed to change his brand to fit into his new career path. However, Martin wasn’t discouraged by the difficulty of the process. Now he is among the people who have greatly benefited from personal branding.
Case Study
Most big names in the world have built their brands from scratch because they know the importance of their brand being understood by the world for connections and business. They promote their core-values and earn from their brands. You do not need to be a famous person to continually craft and curate your digital presence.
Personal branding is about honesty, transparency, and authenticity of who you are. It may be to get employment, improve sales or promote your business, but it works for anyone when it’s done well. It would be best if you kept it real. Let’s have a look at Martin Stellnberger’s brand.
Martin Stellnberger
Martin Stellnberger had been in the IT and insurance industry for a long while. He wanted a change in his career when he reached almost the end of his employment contract. Martin had an interest in the newly invented technology, Blockchain. To succeed in this new field, Martin had to be proactive and upskill everything about who he was.
After he ended his contract, Mr. Stellnberger spent nearly a year researching and learning about the new technology. After understanding all he needed to know, all that was left was making himself known in the industry to create a client base. Martin was a Blockchain solution architect, a new career that was to be introduced to the world.
Branding Process
Martin found it difficult to create a digital presence. He couldn’t get to write his bio, update his curriculum vitae or create his website. Since he understood the importance of the process, Martin hired a professional agency to assist in his self-promotion.
The agency got to create his website and LinkedIn profile advertising him as a Blockchain solution architect. The personal brand talked about how passionate Martin about the new career and it empowered him. The self-promotion process was very beneficial for Martin because he had chosen what he wanted to be.
Benefits of Personal Branding
Martin’s brand attracted the right potential clients and improved the website’s engagement by relevant companies and individuals. Blockchain offered him a position within three months after viewing his detailed profile.
The legwork Martin dedicated to diving into the Blockchain industry was secondary to the foundational personal branding. He has since stopped pitching himself. Instead, Martin receives pitches from various platforms. He has gotten chances to address conferences relating to his career. His brand is marketing him effectively.
Lessons Learnt
During the branding process, Martin had the privilege of learning a few things. Personal branding demands consistency over a range of domains. The way he speaks, dresses, or how he carries himself is imperative to his brand.
Apart from successfully building a credible and cohesive brand, Martin got to understand himself better. He experienced personal growth and professional credibility. The process made him feel more confident and got him employed within a short period.
Benefits of Personal Branding
What you achieve from such a process is entirely intrinsic, and it’s not any different from Martin. He escaped the painstakingly long conversations about hourly contract rates. His brand has created an expectation upfront to his clients because of the genuine approach of his brand.
His earns have rocketed in under two months, and he appreciates having invested in his brand. Changing careers was a great financial decision for Martin. He has benefited more than he had expected, and he prides that on his new personal brand.
What You Need
Anyone can have a successful rebranding process like Martin Stellnberger. All you need is to know what you want to have in your brand and how you want it to be presented to the world. Investing in creating your branding is a great place to build generating your wealth and reputation. Numerous agencies can help you make your brand according to your budget.
Always research what kind of brand you want to be associated with you. Your reasons to create a personal brand should guide you on what and how to go about the whole process. Seek advice from established entrepreneurs in different fields to discover the best approach for you.